An old 18th-century London haunt isn’t where you might expect to find cutting-edge omakase, but that’s exactly what’s on the menu at Chelsea’s brand new Beaverbrook Town House.
The boutique hotel, which marks the second outpost of the Beaverbrook brand (and its first in London), includes two stately Georgian townhouses that were originally commissioned by Charles Sloane Cadogan in the 1800s. D ‘Collecting 15,000 square feet, the townhouses were recently used as apartments before being combined and processed for a meticulous 12-month restoration. The new townhouse, which began welcoming guests in September, offers 14 upscale suites, as well as a contemporary Japanese restaurant and bar.
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Like the upscale Beaverbrook country estate in Surrey, which opened in 2017, the townhouse was named after Press Baron and War MP Lord Beaverbrook. (The Surrey property was actually the former home of the Lord, while the Townhouse is meant to reflect his antics in the city.) The Mover and Shaker lived quite a colorful life and were known to welcome people. like Winston Churchill, Ian Fleming and Elizabeth Taylor in his Fleet Street and Surrey homes in the early 20th century. The hotel is inspired by the Lord’s predilection for entertainment and artfully embodies the spirit of the Roaring Twenties.
From check-in, it’s clear that Beaverbrook’s first London hotel is just as eclectic as its namesake, and will stand out amid a flood of new openings in the city for all the right reasons. Townhouse manager Jake Greenall recounts Robb Report the overall vibe is ‘luxury fun’ which means you can expect white glove service and five star amenities without the experience getting too overwhelming. You really feel like staying with a well-heeled friend who has given you full permission to indulge in the good things.
This fun begins in the suites, where you can stretch out on the sofa and order a drink to deliver right to the door, before enjoying an in-room massage or beauty treatment. Once relaxed enough, head to Sir Frank’s Bar, where the overflowing cocktail list offers Beaverbook specialties alongside classic London libations. Of course, there is a drink named after Sir Winston and a healthy dose of martinis in honor of Fleming’s famous fictional spy; 007, for example, combines Sipsmith VJOP Gin with vermouth and Campari. The bar’s leather-lined booths are the perfect place to enjoy a pre-dinner snack with a glass of Beaverbrook bubbles in hand.
From there, you can opt for a seat at the omakase table (available Wednesday through Saturday only) and watch Chef Goemon Ishikawa meticulously prepare 20 dishes by hand. Originally from Japan, Ishikawa has trained all over the world and his dishes are therefore a pastiche of different cultures and cuisines that showcase the best local products. For example, you will find his mother’s chicken and mushroom chawanmushi next to a portion of Scottish lobster with XO sauce. Entrust the sommelier with the task of preparing your wines and the experience is multiplied tenfold. In fact, the omakase is worth booking even if you are not staying at the hotel.
Plus, you can also dine a la carte at the Fuji Grill and enjoy a range of tempura, sushi, sashimi, and nigiri. The Japanese theme, which is meant to appeal to cultured city dwellers (and is also found in Surrey), is carried over into the design of the restaurant itself. Gracing the walls is a treasure trove of Japanese art, including 19th-century woodcuts of the eponymous Mount Fuji and Hokusai Great wave off Kanagawa.
It would be remiss not to mention the rest of the townhouse’s distinctive decor. The work of Beaverbrook designer duo Sir Frank Lowe and Nicola Harding, the interior was inspired by the 1920s Art Deco aesthetic and is a playful mix of old and new. You can expect lots of bright colors and trendy wallpaper, as well as an elegant mishmash of textures and furnishings; think sumptuous velvet contrasting with luxurious marble and sparkling brass. The space is littered with spectacular lampshades and charming antiques from an array of nearby designers and vendors that, taken together, exude all the quirky appeal of a Wes Anderson movie.
The hotel is also a heartfelt celebration of British history. Each of the 14 suites is named after a famous London theater and is decorated with clues to its performance hall’s past. There are also references to the city scattered throughout the rest of the interior to give a healthy dose of English pride without the patriotic rah-rah.
Plus, the Town House is located on Sloane Street, which means you’ve got the best of Chelsea right on your doorstep. With access to the Beaverbrook ‘Black Book’ – a list of handpicked partners and local contacts available through the concierge – you can participate in a private shopping experience on King’s Road or stop by Pavillion Road to visit the the best butchers and cheese makers in the borough. As the idyllic Cadogan Gardens are also opposite the hotel, you can also borrow rackets from reception for a game of tennis or even book a personal trainer.
Indeed, the hotel was opened in partnership with Cadogan. The building powerhouse, which is run by one of the richest families in the UK, owns large tracts of Chelsea (including the Townhouse) and is committed to making the borough more attractive by investing in local businesses and projects. Through openings like the Town House, travelers have the opportunity to soak up Chelsea and its rich history, while Londoners can find a new fondness for the area. His Lordship would undoubtedly approve of that. Rates start at around $ 600 a night for a Classic room and range up to around $ 1,500 a night for a Studio Suite. The omakase package starts at around $ 1,100 and includes accommodation, 20-course dinner, and a full English breakfast.
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